Based in Saudi Arabia Available for executive opportunities
Senior Director leading digital business, AI & automation, and enterprise transformation - turning strategic intent into measurable operating outcomes.
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01 / Profile
Executive snapshot
Across more than two decades in Saudi Arabia and regional markets, I have led enterprise transformation, digital business, operational performance and complex programs from strategic concept through implementation.
My focus is practical: make priorities explicit, establish governance, align multidisciplinary teams, and give leadership the visibility needed to act. The result is transformation that moves beyond presentation decks into measurable business outcomes.
02 / Scale
Impact at a glance
Selected indicators of leadership scope and transformation scale.
Years leading enterprise and digital transformation
Strategic programs across digital business, AI and automation
Internal and partner resources in a multidisciplinary ecosystem
Combined value of selected transformation engagements
Figures reflect selected roles and engagements; client and company-sensitive details are intentionally excluded.
03 / Selected work
Transformation stories
Business model transformation
Led the journey from strategy and commercial launch to geographic expansion of a new B2B digital channel - connecting sales, operations, payments, logistics, analytics and technology around measurable adoption and growth.
Built a scalable digital business capability with KPI-led management and cross-functional execution.
Operational intelligence
Established a pragmatic pipeline for identifying manual processes, prioritizing opportunities by impact and feasibility, and advancing AI-assisted workflows, reporting automation and decision-support concepts.
Kept technology investment anchored to operating priorities and measurable business value.
Strategy through delivery
Led solution strategy and executive engagement for major enterprise and urban technology transformations involving complex commercial models, multi-domain architectures and partner ecosystems.
Aligned executive ambition, implementation reality and delivery risk across high-value engagements.
04 / Leadership
How I create momentum
Complex transformation becomes manageable when leadership can see the whole system: outcomes, owners, dependencies, decisions and evidence of progress.
Turning strategic priorities into operating plans, accountable workstreams and clear execution roadmaps.
Building KPI frameworks, dashboards and business reviews that translate data into corrective action.
Creating executive visibility across milestones, risks, decisions, dependencies and value realization.
Aligning business, commercial, operations and technology teams around shared outcomes.
Applying technology where it improves management effectiveness, customer value and operating performance.
Bringing clarity to complex stakeholder, partner and cross-functional environments.
05 / Experience
Career timeline
A career built across business leadership, enterprise technology and transformation.
Leading strategic programs spanning digital commerce, AI, automation and enterprise transformation, reporting to the Owner/CEO.
Senior leadership across enterprise technology solutions, strategic business development, managed services and complex transformation engagements.
Strategic presales, business development, enterprise architecture, managed services, ITSM, program delivery and executive customer engagement.